2501 PENNSYLVANIA AVENUE
The West End, DC
2501 Pennsylvania Ave NW, Washington, DC 20037
Success
- $1000+ a sq. ft. first time in DC on multiple units
- $3 – 6 M record breaking prices for the neighborhood
Strategy
- Very limited unit release by appointment only
- One of a kind design adding Juliet balconies and concierge services
- Very large spend on brochure and collateral material
Challenge
- “Expensive” and large units not typically seen in DC particularly in this location
- Lack of private and public outdoor space