2501 PENNSYLVANIA AVENUE

The West End, DC

2501 Pennsylvania Ave NW, Washington, DC 20037

Success

  • $1000+ a sq. ft. first time in DC on multiple units
  • $3 – 6 M record breaking prices for the neighborhood

Strategy

  • Very limited unit release by appointment only
  • One of a kind design adding Juliet balconies and concierge services
  • Very large spend on brochure and collateral material

Challenge

  • “Expensive” and large units not typically seen in DC particularly in this location
  • Lack of private and public outdoor space