ADAMO

Success

• $710 a sq. ft. 20% more than the surrounding neighborhood comparables
• Retail that added resident value and uniqueness
• Private roof decks sold separately

Strategy

• Exceptional finishes, private roof terrace spaces and luxury focus
• Virtual reality tours for the units
• Start presales several months earlier than normal to focus on top pricing and sell the retail vision

Challenge

• Seen as a “young party” location and not luxury
• Former gas station site
• No for sale parking – limited available for lease