THE EMBASSY

Columbia Heights, DC

1613 Harvard Street NW, Washington, DC 20009

Success

  • 75% increase in sales pace over previous marketing team
  • 20% increase in pricing on the most difficult units

Strategy

  • Update and rebrand all marketing to attract a more sophisticated buyer
  • “Match” sales team to target buyer demographics
  • Employ unit release strategy

Challenge

  • Taking a building over from another sales and marketing team where the building was perceived as “unsuccessful”
  • Large units hence higher price point for the target market