THE MONTROSE
Georgetown, DC
3052 R Street NW, Washington, DC 20007
Success
- 50% sold at record breaking price points and short timeframe
- Perfectly targeted ultra-high end luxury purchasers
Strategy
- Our research team accurately predicts a high % of Georgetown living purchasers
- Feature townhome style living with all of the benefits and none of the hassles
- Involve neighbors as ambassadors
Challenge
- Lack of outdoor space for many higher priced homes
- Required historic guidelines sacrificing the best potential unit designs