THE WOOSTER AND MERCER LOFTS

Courthouse, VA

1600 Clarendon Blvd Arlington, VA 22209

Success

  • $200 a sq. ft. over what was previously sold in this location
  • 60% of units sold, totaling 52 out of 87 over $1M in price point

Strategy

  • Uber extravagance messaging with true loft ceiling heights from 10 – 18’
  • Branded the well-known developer
  • Targeted emptynesters in outlying areas presuming less “sticker shock”

Challenge

  • An unheard of price point for that location and exceedingly large number of high end units
  • Unique, unusual industrial design with large interior core factor