JEFFERSON ROW
Dupont Circle, DC
1830 Jefferson Place NW, Washington, DC 20036
Success
- 50% sold in first 90 days
- Accurately drove traffic with many different buyer types based on variety of product and price point
Strategy
- Group units by size and price customizing a marketing plan for each segment
- Spend marketing dollars up front for a strong start creating pricing momentum
- Position historic row home elements as one-and-only purchasing opportunity
Challenge
- Views from back of building into low end restaurants and strip club
- Attract buyers from $300K AND up to $1.8M