THE HARRISON
Friendship Heights, DC
5201 Wisconsin Ave NW, Washington, DC 20015
Success
- $100 a sq. ft. increase over sales life of project
- Intricate understanding of buyer profile and accurately targeted
Strategy
- Test market on an unusual location for condos and determine price and unit “sweet spot”
- Marketing focus on abundant outdoor space, personal and common
- Utilize sophisticated geographic and income database targeting
Challenge
- A single family neighborhood not known for condos
- Directly across the street and in full view of a radio tower