THE HARRISON

Friendship Heights, DC

5201 Wisconsin Ave NW, Washington, DC 20015

Success

  • $100 a sq. ft. increase over sales life of project
  • Intricate understanding of buyer profile and accurately targeted

Strategy

  • Test market on an unusual location for condos and determine price and unit “sweet spot”
  • Marketing focus on abundant outdoor space, personal and common
  • Utilize sophisticated geographic and income database targeting

Challenge

  • A single family neighborhood not known for condos
  • Directly across the street and in full view of a radio tower