THE MAPLES
Capitol Hill, DC
619 D St SE, Washington, DC 20003
Success
- 25% higher unit revenue than projected
- 15% higher pricing for parking than market
Strategy
- Tell the story of an incredible historic property
- Add elevators wherever possible to multi-level units
- Create scarcity and buzz with select broker community
Challenge
- Higher priced units with difficult floor plans in conversion portion
- Project significantly delayed over sales period