THE MARYLAND

Capitol Hill, DC

1350 Maryland Ave NE, Washington, DC 20002

Success

  • $185 a sq. ft. over proforma achieving record pricing for an emerging location
  • 8 units a month, double the average sales pace in the area

Strategy

  • Position the building as “value luxury” by upgrading the finishes and amenities beyond purchaser expectations
  • One of the first buildings to have the latest in technology visuals
  • Geographically situate as Capitol Hill when H Street was too early

Challenge

  • Transitional location on busy corner next to fast food and gas station
  • 80 units needing to presell 55+/-