THE MARYLAND
Capitol Hill, DC
1350 Maryland Ave NE, Washington, DC 20002
Success
- $185 a sq. ft. over proforma achieving record pricing for an emerging location
- 8 units a month, double the average sales pace in the area
Strategy
- Position the building as “value luxury” by upgrading the finishes and amenities beyond purchaser expectations
- One of the first buildings to have the latest in technology visuals
- Geographically situate as Capitol Hill when H Street was too early
Challenge
- Transitional location on busy corner next to fast food and gas station
- 80 units needing to presell 55+/-