THE WOOSTER AND MERCER LOFTS
Courthouse, VA
1600 Clarendon Blvd Arlington, VA 22209
Success
- $200 a sq. ft. over what was previously sold in this location
- 60% of units sold, totaling 52 out of 87 over $1M in price point
Strategy
- Uber extravagance messaging with true loft ceiling heights from 10 – 18’
- Branded the well-known developer
- Targeted emptynesters in outlying areas presuming less “sticker shock”
Challenge
- An unheard of price point for that location and exceedingly large number of high end units
- Unique, unusual industrial design with large interior core factor