Urban Pace Opens Sales for The Lofton


(Washington, DC— March 15, 2021)   Real estate advisory firm Urban Pace has opened sales at the boutique condominium community The Lofton, a ten-unit development at 3117 Georgia Ave NW in the heart of DC’s Park View neighborhood.  Filled with light and warmth, the modern and stylish one- and two-bedroom homes at The Lofton were created by 10Square Development.

“Urban Pace has had a lot of success selling condo projects in the Park View neighborhood and most recently with 10Square Development at The Whitney,” said Matt Dewey, Chief Operating Officer at Urban Pace. “We believe that this project will be just as successful with its high-end finishes, attractive price points and early interest from those who have been watching the project being built,” Dewey continued.

Inviting and artistically designed finishes at The Lofton include quartz countertops, marble-look porcelain tile backsplashes, stainless steel appliances, matte black plumbing fixtures, white oak engineered wood floors, Stone Source bath tiles and custom LED lighting.

“My development strategy is to provide high design in prime locations at an attainable price point.  We were able to provide all three at The Lofton and partnering with Urban Pace to handle the sales and marketing and Iroc Design for interior design will ensure this project is a success and something the neighborhood will be proud of,” said Beck Vissat, Principal at 10Square Development.

Just minutes from downtown DC, The Lofton is located just blocks from the Georgia Ave-Petworth Metro and surrounded by restaurants, coffee shops, parks, and fitness studios.  Prices for the one bedrooms start in the low $400’s and two bedrooms and penthouses start in the upper $400s.

About Urban Pace 

Urban Pace is the Mid-Atlantic leader in development real estate services including marketing, sales, leasing and advisory. As a Christie’s affiliate, we are the only firm with luxury and global reach. Founded in 2001, our team is the experienced authority having worked on more than 275 communities from large master planned sites to urban boutique buildings. We specialize in condominiums, townhomes, apartments, and new construction sites across all price points. Combining our strategic approach and proprietary technology, UP Velocity™, we have a track record of driving traffic and revenue with extraordinary results.  As part of a billion-dollar entity, The Long and Foster Companies, we have unmatched resources with a network of 11,000 agents and a dedicated Asia Pacific team. 

For more information, please visit www.urbanpace.com or call 202-296-1203. Follow Urban Pace on Facebook, (www.facebook.com/urbanpace) and Twitter (https://twitter.com/urbanpace).