Urban Pace Welcomes Laura Henne as Sales Director


(Washington, DC—January 18, 2019) Urban Pace, a recognized leader in residential real estate development services, today announced the addition of urban luxury residential expert Laura Henne to the firm’s Washington-based sales, marketing and advisory team.

“Washington, DC has emerged as a major player in the luxury real estate market. To accommodate the increased demand for our unique expertise and proprietary strategies, we continue to grow our team. Laura is the perfect fit, a consummate professional with a proven track record both in outselling the competition and exceeding client expectations,” said Clint Mann, President of Urban Pace.

Henne most recently managed transactions involving 1,500 units, with a combined sales volume of more than $750 million. Henne comes to Urban Pace from McWilliams Ballard, where she led sales and marketing for nine new communities throughout the Mid-Atlantic. Her previous experience includes roles as a regional sales manager for Regency Homes in Annapolis, Maryland, and marketing manager for Stanley Martin Companies in Reston, Virginia.

Henne holds a bachelor’s degree in marketing from Virginia Tech. She is licensed to practice real estate in the District of Columbia, Virginia and Maryland.

“I have always kept a close eye on Urban Pace and what they were doing. As the organization continued to grow and win some of the most exciting condominium projects in the area, I knew I wanted to be a part of it,” said Laura Henne. “I am delighted that my first project, eNvy, will be a landmark building as the only condominium project in the Capitol Riverfront with views directly into Nationals Park.”

Significant current Urban Pace assignments include:

  •  Sales and Marketing strategies for eNvy, a 127-unit condominium community overlooking the home of Major League Baseball’s Washington Nationals, developed by Jair Lynch Real Estate Partners
  •  Sales and marketing team for The Brooks at Walter Reed, an 89-unit condominium building as well as the 58-unit townhome development at The Parks at Walter Reed
  •  Tribeca, a 99-unit condo project located in the heart of NoMa

About Urban Pace

Urban Pace is the Mid-Atlantic leader in development real estate services including marketing, sales, leasing and advisory. As a Christie’s affiliate, we are the only firm with luxury and global reach. Founded in 2001, our team is the experienced authority having worked on more than 250 communities from large master planned sites to urban boutique buildings. We specialize in condominiums, townhomes, apartments and new construction sites across all price points. Combining our strategic approach and proprietary technology, UP Velocity™, we have a track record of driving traffic and revenue with extraordinary results. As part of a billion dollar entity, The Long and Foster Companies, we have unmatched resources with a network of 11,000 agents and a dedicated Asia Pacific team.

For more information, please visit www.urbanpace.com or call 202-296-1203. Follow Urban Pace on Facebook, (www.facebook.com/urbanpace) and Twitter (https://twitter.com/urbanpace).