Virtual Tech Helps eNvy Condos Overlooking Washington Nationals Park Set Record Sales Pace During Third Week of March
(Washington, DC—March 23, 2020) The eNvy, a 127-unit condominium project developed by Jair Lynch Real Estate Partners and sold and marketed by Urban Pace, experienced its highest number of sales in one week, despite the economic and social disruption from the evolving COVID-19 outbreak. Five new homes, with an average sales price of $936,700, went under contract amid increased restrictions on movement throughout the city. Urban Pace, which has been at the forefront of tech frontiers for real estate marketing implemented a number of creative ways to continue sales, leasing and marketing during indisputably trying times.
The company’s extensive investment in virtual reality tools, video tours of models and specialized training in conducting virtual sales appointments made it possible for the sales team to continue to do business. As it became clear that the current Coronavirus crisis was only going to get worse before it got better, Urban Pace put together a training course for all of its sales and leasing staff on conducting virtual tours.
“We are determined to remain open for business and contribute as much as possible to a national economy that is in distress, while still doing everything possible to protect staff and clients,” said Clint Mann, President of Urban Pace. “Our team has been given tools and training to conduct appointments virtually so we can continue to serve our clients with some of the lowest interest rates in history and contribute to the real estate market as a whole.”
The eNvy sales team conducted several appointments via FaceTime and video conferencing this week and experienced a great response from prospective purchasers. Last year the company debuted a highly immersive virtual reality tool that lets buyers walk into their specific residence, change the view for different times of day, select the seasons, and change cabinet and flooring options to match their palette selections. In addition, prospective buyers can also experience eNvy’s community roof deck and see what it’s like to take in a baseball game or concert at Nats Park. Photos taken from the actual roof deck on 2019 Opening Day have been layered into the tool to provide the most realistic experience possible.
“From the beginning, the Urban Pace team has raised the bar, bringing tremendous innovation to the sales and marketing of this project. We are particularly impressed by their foresight in preparing the sales team to continue to do business during these challenging conditions, while instilling confidence in our customers,” said Jair Lynch, President and CEO of Jair Lynch Real Estate Partners. “Urban Pace’s success is reflective of our belief in the resilience of the DC’s economy despite the short term uncertainty.”
Located at 70 N Street SE, eNvy is the only condominium community in Washington’s thriving Capitol Riverfront submarket to boast views directly into the home of Major League Baseball’s Washington Nationals. Homebuyers can choose from multiple floor plans, and some enjoy views of the river, Poplar Point and Buzzard Point, home to DC United’s brand-new stadium, Audi Field. eNvy is part of Jair Lynch Real Estate Partners iconic mixed-use project at Half and N Streets SE that includes the 312 unit Kelvin Apartments delivering this spring and over 55,000 square feet of retail and entertainment including the first DC location of Punch Bowl Social, a national bowling and entertainment concept.
About Urban Pace
Urban Pace is the Mid-Atlantic leader in development real estate services including marketing, sales,
leasing and advisory. As a Christie’s affiliate, we are the only firm with luxury and global reach. Founded in 2001, our team is the experienced authority having worked on more than 250 communities from large master planned sites to urban boutique buildings. We specialize in condominiums, townhomes, apartments and new construction sites across all price points. Combining our strategic approach and
proprietary technology, UP Velocity™, we have a track record of driving traffic and revenue with extraordinary results. As part of a billion dollar entity, The Long and Foster Companies, we have unmatched resources with a network of 11,000 agents and a dedicated Asia Pacific team.
About Jair Lynch Real Estate Partners
Jair Lynch Real Estate Partners is a leading real estate investment and development firm in the metropolitan DC market that specializes in the thoughtful transformation of walkable urban places. Founded in 1998, Jair Lynch has acquired, developed, and operated a portfolio of residential, commercial, and neighborhood assets that create extraordinary places. The firm has developed over 4.2 million square feet of real estate projects valued at over $1 billion, with an existing portfolio and pipeline of 3.7 million square feet valued at more than $1.8 billion. Visit jairlynch.com to learn more about the company.