THE EMBASSY

Success

• 75% increase in sales pace over previous marketing team
• 20% increase in pricing on the most difficult units

Strategy

• Update and rebrand all marketing to attract a more sophisticated buyer
• “Match” sales team to target buyer demographics
• Employ unit release strategy

Challenge

• Taking a building over from another sales and marketing team where the building was perceived as “unsuccessful”
• Large units hence higher price point for the target market