Urban Pace is the Mid-Atlantic leader in development real estate services including marketing, sales, leasing and advisory. As a Christie’s affiliate, we are the only firm with luxury and global reach.
Urban Pace is the exclusive listing agent providing marketing and sales services for an 89-unit condo project that a partnership of Hines, Urban Atlantic, and Triden Development Group is developing at the Parks at historic Walter Reed in northwest DC. The Urban Pace team, armed with market knowledge and experience, has provided valuable advice during the predevelopment phase, helping us determine unit mix, establish target pricing, select design features, and develop a brand concept for the site. I feel confident their involvement during the design phase will result in our ability to meet or exceed our sales pace and pricing goals. And their team is a pleasure to work with!
The Maryland was the first large condo building developed and built since the downturn and we needed the best sales and marketing team to sell 84 units at a good pace. Urban Pace exceeded our expectations on every level. And we crossed the finish line with record setting prices in a tertiary location.
Urban Pace sold out our 300-unit building in Dupont Circle during the worst part of the market downturn in 2008. They were extremely effective in understanding the buyer demographic and developing the correct marketing and sales strategy to keep sales pace and achieve our original pricing.
Having used all of their major competitors in the past, we believe Urban Pace brings an experienced, unique perspective to the urban marketplace. They are truly professionals in understanding targeted buyer demographics and creating on-point market data and strategy.
The Maples was a signature building that needed a deep understanding of how to sell and market to a high expectation purchaser demographic, and get top dollar. Urban Pace sold out most of the building a year and a half before delivery, far exceeding our pricing expectations and provided extensive customer service until successful settlement.
Urban Pace really came through for us on a challenging project located on the Eastern Shore. We had a general brokerage team in place and they had only sold two lots in two years. Urban Pace came in and using their expertise in new home sales, completely turned the project around. In less than one year, we now only have two lots remaining and are thrilled to be closing out this project. We were so happy with the results that we engaged them on another project nearby.